Analytics Event Payload JSON Example

A nested event payload with actor, context, and event-specific properties.

Real-world use case: Use this for event tracking, ingestion pipelines, and product analytics docs.

2 "event": "checkout_started",

3 "occurredAt": "2026-03-12T12:02:00Z",

4 "actor": {

5 "userId": "usr_8f41",

6 "anonymousId": "anon_a91"

7 },

8 "context": {

9 "page": {

10 "path": "/checkout",

11 "locale": "en-US"

12 },

13 "device": {

Where this shape shows up in production

Event ingestion

Analytics docs

Warehouse modeling

Use this for event subscriptions, debugging webhook deliveries, and integration tests.

Use this for activity streams, notifications, or collaboration tools.

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